Geomax
Social media management and strategy
GeoMax International, part of Hexagon, is a leader in the geospatial industry, offering a fully integrated data ecosystem for construction surveyors. Known for their customer-first approach, GeoMax excels in understanding client needs and environments, ensuring the quality and performance of their products and services.
To enhance their social media presence, GeoMax sought our expertise to improve post quality, set clear objectives, and increase audience engagement. Our collaboration began with extensive research into market content, competitors, and channel performance, ensuring our strategies were tailored to GeoMax’s specific goals. We established a strong visual identity and recognisable tone of voice, aligning with GeoMax’s brand guidelines.
Our content strategy included design templates for consistency and lively engagement. We developed a casual, positive, and enthusiastic tone, incorporating wordplay, puns, and emojis to maintain GeoMax’s human-focused approach. Posts were categorised into content buckets like ‘events’, ‘offerings’, ‘distributors’, and ‘on-the-field’, allowing for a balanced and varied content schedule across LinkedIn, Instagram, and Facebook.
Through our strategic and creative approach, GeoMax saw significant improvements in social media performance, with higher engagement rates, reach, and follower growth. This ongoing collaboration has successfully enhanced GeoMax’s visibility and engagement, solidifying their presence in the geospatial industry.
“We have been working with Meijer & Walters for over 5 years. Thanks to their understanding of our business model, their creativity, and professionalism, GeoMax’s visibility on social networks has kept growing organically. Our social media posts have become blueprints for our worldwide distribution network, enhancing our brand message globally. Many thanks to the team, always highly motivated and dedicated to reaching our business and marketing communication goals.”