Establishing a new category in yacht coatings
Sailing away on a yacht or a boat – it should be a celebration of the outdoors. Yet antifouling products are everything but environmentally sound. AkzoNobel International is one of the first to turn things around, with their new range of biocide-free fouling control products. They’ll protect the part of the boat that’s below the waterline, while minimising impact on the marine ecosystem. Finally! Now, we just needed all boaters to get onboard.
This project seemed very complex in the beginning, until we figured out we only had to turn everything upside down. We used this strong creative visual to unite everyone at AkzoNobel to get behind the product, and help roll it out with enthusiasm. Want to know more? Let us know.