EEA and Norway Grants
Civil society campaign
The European Values (freedom, democracy, equality, human rights, rule of law and human dignity) are under pressure in several countries inside and outside the European Union.
We supported the EEA and Norway Grants with a campaign to strengthen these values and drive applications for funding by small local initiatives.
#CivilSocietyStartsHere
From the evaluation:
Almost a 100 million impressions.
We used LinkedIn, Instagram and Facebook and Google Display banners.
For this campaign Facebook has proven to be a highly valuable channel to reach our audience.
Organic social media generated very few website visitors but they were very engaged!
Campaign content:
Full project videos, shorts and teasers per value. Social media assets and social media calendar. A press kit. Full articles about the projects.
