Animo Latte+
Make it yours
With the launch of the Animo Latte+, Animo set out to redefine what variety means in professional coffee. Designed to work seamlessly with the OptiMe X and OptiBean X, the new milk module allows users to create any coffee they can imagine without extra effort.
Perfectly warm or ice-cold.
From silky to creamy foam.
Before unveiling the Animo Latte+ at HOST in Milan, the team needed more than technical specs. They needed a story that would capture both the precision behind the product and the personal experience it enables. That’s where Meijer + Walters came in.
We led the strategy and creative development behind the launch – from defining the value proposition and naming (Animo Latte+) to creating the campaign platform, ‘Make it yours’. Built on the insight that coffee is deeply personal, the campaign turned functionality into feeling, inviting every user to make their coffee exactly how they like it.
Visually, ‘Make it yours’ came to life through a bold, colourful world of five drinks, five colours, five personalities. Each portrait expressed a unique character and taste, proof that there’s no single way to enjoy great coffee.
At HOST, the Animo Latte+ launched as more than a new system. It became a statement: that technology can be personal, precision can be warm, and that great coffee isn’t one-size-fits-all.
Make it yours.
