AkzoNobel Wood Coatings
‘It all adds up’ – The power of collective efforts
Preserving wood while maintaining eco-friendliness is a delicate balance. AkzoNobel recognized this challenge and aimed to empower customers to contribute to a sustainable future.
Customers sought clarity on enhancing their sustainability efforts but lacked guidance. They wanted support from suppliers like AkzoNobel Wood Coatings (ANWC) to achieve sustainability goals effectively.
We launched the ‘It all adds up’ campaign, emphasising collective action for sustainability.
This campaign highlighted ANWC’s sustainability practices and offered tangible ways to achieve sustainability goals aligned with three core pillars:
ANWC positioned as a sustainability leader.
Commitment to sustainable solutions.
Promoting collaboration for a sustainable future.
Creative choices in photography and design added depth to the message, connecting nature to sustainability. The campaign successfully raised awareness of ANWC’s sustainability efforts and empowered customers to embrace a more sustainable future in the wood coatings industry.