AkzoNobel Coil Coatings
FIDURA™
With FIDURA™, AkzoNobel aimed to capture the attention of architects, OEMs, and coil coaters, recognizing their roles as decision-makers in construction coatings. To achieve this, the messaging needed to emphasize durability, compliance, and aesthetic appeal in a way that would inspire confidence across varied audiences.
We began by identifying the distinct needs of each target audience:
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For OEMs:
We highlighted FIDURA™’s robust durability and regulatory compliance, essential for architectural use.
For architects:
The focus was on design flexibility and aesthetic options, encouraging creative possibilities.
For coil coaters:
We addressed production efficiency and colour precision to meet their demand for reliable, quality results.
At the core of our strategy was the “Inspired by life” concept, a creative platform that communicates how FIDURA™ coatings bring functionality and beauty to life. Through visuals featuring real-world applications, the platform emphasises FIDURA™’s value in projects where performance and aesthetics are equally essential.
The “Inspired by life” creative platform was developed. Through visuals featuring real-world applications, the platform emphasises FIDURA™’s value in projects where performance and aesthetics are equally essential. This approach guided the production of a streamlined, audience-centric website that presents FIDURA™’s capabilities in a user-friendly, visually engaging way.
Through strategic specification selling, AkzoNobel is positioned as a trusted partner, transforming how construction professionals see coil coatings. The result? A cohesive digital presence and marketing campaign that has allowed AkzoNobel Coil Coatings to solidify its relevance in the construction market.
